Tuesday, 5 October 2010


I have to admit, after months of eager anticipation over the relaunch of the iconic 60's fashion brand 'Biba', I cant help but feel a little let down by the averageness of the collection. Fronted by model-of-the-moment Daisy Lowe, i expected the range to capture the essence and ethos of the original Biba but in a fresh and fashion foward way, however i feel the collection definitely lacks the 'wow' factor i was hoping for. On the plus side, the relaunch was marketed well and i do think the brand has huge potential.